Loyalty Series Example

Every company should have a loyalty program. This doesn’t require points or punch cards. Some of the best loyalty programs are those which the customer isn’t even aware of.

Select the arrow keys to view.

Every company should have a loyalty program. This doesn’t require points or punch cards. Some of the best loyalty programs are those which the customer isn’t even aware of.

Scroll to view.

Tier 1: progress
Tier 1: "ALMOST THERE!" offer
This Loyalty Series example is transparent to the customer as they actively move up the tiers. However, tiers may be internal benchmarks that are only seen by the company, while the rewards appear to be spontaneous and pleasant surprises to the customer. Ultimately, the intent of any program should encourage higher purchases at frequency.
Tier 1: 1,000 Pts.
Tier 1: "YOU MADE IT!" offer
When the customer reaches the first tier (1,000 points), it is cause for congratulations and recognition. A personalized email and direct mail piece are triggered simultaneously so they are received within days of each other with complementary offers and messaging through these two channels. Customers are told about the benefits of reaching the first tier and receive a customized offer based on their value and/or purchase potential.
Tier 2: progress
Tier 2: "ALMOST THERE!" offer
As a customer reaches 2,400 points (just short of reaching the second tier), R:AMP automatically sends both an email and direct mail piece encouraging them to reach the second tier. Benefits of Tier 2 are described and a special offer encourages the customer to reach 2,500 points as quickly as possible.
Tier 2: 2,500 Pts.
Tier 2: "YOU MADE IT" offer
Upon reaching Tier 2, the customer is congratulated with a personalized email which is automatically sent upon reaching 2,500 points. A special congratulatory offer is included along with a detailed description of all of the benefits the customer now receives as a member of Tier 2.
Tier 3: progress
Tier 3: "ALMOST THERE!" offer
As the customer reaches the final tier, the customer receives an email and direct mail piece that reinforce the benefits of reaching the highest tier. This is cause for celebration and a special offer is extended in order to prompt a final purchase to qualify for Tier 3.
Tier 3: 5,000 Pts.
Tier 3: "YOU MADE IT!" offer
Upon reaching Tier 3, a fully personalized, special direct mail piece is sent to the customer welcoming them to the highest tier of the loyalty program. For those reaching this highest tier, a unique loyalty series might be considered to drive ongoing engagement within this top tier of customers.
Tier 1: progress
Tier 1: "ALMOST THERE!" offer
This Loyalty Series example is transparent to the customer as they actively move up the tiers. However, tiers may be internal benchmarks that are only seen by the company, while the rewards appear to be spontaneous and pleasant surprises to the customer. Ultimately, the intent of any program should encourage higher purchases at frequency.
Tier 1: 1,000 Pts.
Tier 1: "YOU MADE IT!" offer
When the customer reaches the first tier (1,000 points), it is cause for congratulations and recognition. A personalized email and direct mail piece are triggered simultaneously so they are received within days of each other with complementary offers and messaging through these two channels. Customers are told about the benefits of reaching the first tier and receive a customized offer based on their value and/or purchase potential.
Tier 2: progress
Tier 2: "ALMOST THERE!" offer
As a customer reaches 2,400 points (just short of reaching the second tier), AMP automatically sends both an email and direct mail piece encouraging them to reach the second tier. Benefits of Tier 2 are described and a special offer encourages the customer to reach 2,500 points as quickly as possible.
Tier 2: 2,500 Pts.
Tier 2: "YOU MADE IT" offer
Upon reaching Tier 2, the customer is congratulated with a personalized email which is automatically sent upon reaching 2,500 points. A special congratulatory offer is included along with a detailed description of all of the benefits the customer now receives as a member of Tier 2.
Tier 3: progress
Tier 3: "ALMOST THERE!" offer
As the customer reaches the final tier, the customer receives an email and direct mail piece that reinforce the benefits of reaching the highest tier. This is cause for celebration and a special offer is extended in order to prompt a final purchase to qualify for Tier 3.
Tier 3: 5,000 Pts.
Tier 3: "YOU MADE IT!" offer 
Upon reaching Tier 3, a fully personalized, special direct mail piece is sent to the customer welcoming them to the highest tier of the loyalty program. For those reaching this highest tier, a unique loyalty series might be considered to drive ongoing engagement within this top tier of customers.