New Acquisition Example

It is a website’s “best practice” to have a means for interested customers to sign up to receive email or other communications (special offers, newsletters, etc.) from the business. The following example of an automated campaign begins with a customer visiting your website.

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It is a website’s “best practice” to have a means for interested customers to sign up to receive email or other communications (special offers, newsletters, etc.) from the business. The following example of an automated campaign begins with a customer visiting your website.

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Website Sign-Up
The customer submits their contact information which is then inserted into R:AMP.
T+0 Days: Email
Immediately upon submitting contact information to the form, a thank you email is triggered by the system to the customer. The email gives the customer their first offer as a “thank you” for signing up.
T+0 Days: Text Message
Also triggered immediately, is a text message thanking the customer for signing up and asking them to opt-in for special offers available only through text messages. They are reminded that their first offer has already been delivered to their email inbox.
T+7 Days: Email
One week after signing up, a follow-up email is sent to the customer inviting them to click on a link (a Personalized URL in the email) to update their personal profile. This is a PURL survey that asks questions to better understand your customer, their interests, preferences, etc. Responses to this data are immediately appended to the customer profile in the secure, encrypted R:AMP database and can be used for future (or immediate) segmentation and personalization.
T+90 Days: Direct Mail
90 days after the initial sign up on the website, a personalized direct mail piece is automatically printed and mailed with an offer. For example, one customer that hasn’t made a purchase might receive a lower offer than a customer that has made three purchases in the first ninety days.
T+8 Months: Email
In the final step of this Acquisition Series example, if a customer hasn’t made a purchase in the first 8 months after signing up, then a final special offer is sent to them via email. This email uses all of the information collected to personalize the messaging and offer to convert them to a paying customer.
Website Sign-Up
The customer submits their contact information which is then inserted into EC:AMP.
T+0 Days: Email
Immediately upon submitting contact information to the form, a thank you email is triggered by the system to the customer. The email gives the customer their first offer as a “thank you” for signing up.
T+0 Days: Text Message
Also triggered immediately, is a text message thanking the customer for signing up and asking them to opt-in for special offers available only through text messages. They are reminded that their first offer has already been delivered to their email inbox.
T+7 Days: Email
One week after signing up, a follow-up email is sent to the customer inviting them to click on a link (a Personalized URL in the email) to update their personal profile. This is a PURL survey that asks questions to better understand your customer, their interests, preferences, etc. Responses to this data are immediately appended to the customer profile in the secure, encrypted EC:AMP database and can be used for future (or immediate) segmentation and personalization.
T+90 Days: Direct Mail
90 days after the initial sign up on the website, a personalized direct mail piece is automatically printed and mailed with an offer. For example, one customer that hasn’t made a purchase might receive a lower offer than a customer that has made three purchases in the first ninety days.
T+8 Months: Email
In the final step of this Acquisition Series example, if a customer hasn’t made a purchase in the first 8 months after signing up, then a final special offer is sent to them via email. This email uses all of the information collected to personalize the messaging and offer to convert them to a paying customer.